Case Study
Amsource
Objectives
Leading tech recruiter Amsource had become aware that their website wasn’t delivering the correct visual messaging needed to effectively communicate with their target audience so the company approached 1721 Studio about a brand refresh.
Strategy
After reviewing their position within their industry sector and reflecting their visual identity against this, we concluded that if we were to embark on a new website design, we should reset their branding and visual identity first.
Skill set
- Brand Development
- Website Design
Disruptive new identity
During our research and consultation with Amsource, we agreed a new direction for the brand. Key words and phrases such as ‘California’, ‘Local but Global’, ’New Tech’ and ‘Urban’ would set our direction of travel.
We wanted the brand to feel fresh and dynamic, using imagery that avoided the standard corporate environment and poses, instead to feel almost as if it was a moment captured and shared.
We chose bold and bright colours that would indicate a youthful, energetic twist to the brand. The colours also feel fresh, coastal and warm, juxtaposed and calmed with black and white, natural imagery.
Break from the expected
So that Amsource could effectively surprise visually, the logotype that was developed had a hand-drawn feel, almost graffiti-like. This would be complimented by a title font and be used across their literature.
Once the brand was created we moved swiftly onto the digital delivery of the website design. As part of the website design, we also looked at the Amsource ‘Edison’ talent management solution and implemented a refresh of its visual identity.
other work
Digital
Colossal Sports Management
Design Consultancy, Digital, Brand Identity
Market Talent
Digital, Brand Identity, Design Consultancy, Strategy
Astute Technical
What We Do
Consultancy
Strategy, Concept, Naming, Copywriting.
Brand Identity
Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.
Media
Photography, Film production, Executive production.
Development
Web frontend & backend, Jobs Boards, CRM integration,Print & Production, Logistics.
They Say
"We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."
Darren Simmons
Executives in Sport Group
"The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."
Adam Glyde
Twisted
"In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."
Dave Molyneaux
Hampshire Fire and Rescue Service
