Leading tech recruiter Amsource had become aware that their website wasn’t delivering the correct visual messaging needed to effectively communicate with their target audience so the company approached 1721 Studio about a brand refresh.
After reviewing their position within their industry sector and reflecting their visual identity against this, we concluded that if we were to embark on a new website design, we should reset their branding and visual identity first.
- Brand Development
- Website Design
Disruptive new identity
During our research and consultation with Amsource, we agreed a new direction for the brand. Key words and phrases such as ‘California’, ‘Local but Global’, ’New Tech’ and ‘Urban’ would set our direction of travel.
We wanted the brand to feel fresh and dynamic, using imagery that avoided the standard corporate environment and poses, instead to feel almost as if it was a moment captured and shared.
We chose bold and bright colours that would indicate a youthful, energetic twist to the brand. The colours also feel fresh, coastal and warm, juxtaposed and calmed with black and white, natural imagery.
Break from the expected
So that Amsource could effectively surprise visually, the logotype that was developed had a hand-drawn feel, almost graffiti-like. This would be complimented by a title font and be used across their literature.
Once the brand was created we moved swiftly onto the digital delivery of the website design. As part of the website design, we also looked at the Amsource ‘Edison’ talent management solution and implemented a refresh of its visual identity.
Colossal Sports Management
Design Consultancy, Digital, Brand Identity
Digital, Brand Identity, Design Consultancy, Strategy
What We Do
Strategy, Concept, Naming, Copywriting.
Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.
Photography, Film production, Executive production.
Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.
"We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."
Executives in Sport Group
"The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."
"In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."
Hampshire Fire and Rescue Service
"Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."
"We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"