An already-established recruitment company that grew rapidly with global clients, Astute Technical needed to strengthen and mature their brand, delivering new client confidence and attracting more of the very best candidates.
Starting with a consultation meeting with a research-focused approach we broke down Astute’s sector into the simplest form and meaning ‘Technical’. We decided that we would underpin their identity with just that, deconstructing the ‘A’ to become its simplest form, a triangle. We then replicated the triangular angles throughout their identity creating a clear, associative set of components, recognisable instantly by their clients and candidates.
- Office wall graphics
- Exhibition stands
- Digital marketing
- Direct mail marketing
New look, new direction
We used striking new colours, bold angles and upscaling perception to match the company’s increasing size and position within the technical recruitment sector.
Recruitment focused web application
We designed and delivered a deeply engaging and comprehensive website for optimal user experience. Working alongside specialist recruitment developers, our design and direction was applied to a powerful software platform that delivers integrations with Broadbean and Bullhorn recruitment software, whilst ensuring all user interactions are closely monitored by the detailed analytics suite.
Every year Astute take part in an industry event called RWM. As part of their new branding we worked with our partners to design and develop a stand solution that is both visually compelling and practical in that it can be resized depending on the space they exhibit in.
Knowledge is power
Astute have a genuine interest in the history of power and an understanding that knowledge forms part of what they do. As part of the interior design project, we researched and designed a museum-style timeline so that those working at Astute can take five minutes out of their day, away from desk, to learn the history of those great minds who were instrumental in harnessing and delivering electrical power and technology.
Brand Identity, Digital
Marcus Webb Associates
Colossal Sports Management
Design Consultancy, Digital, Brand Identity
What We Do
Strategy, Concept, Naming, Copywriting.
Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.
Photography, Film production, Executive production.
Web frontend & backend, Jobs Boards, CRM integration,Print & Production, Logistics.
"We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."
Executives in Sport Group
"The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."
"In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."
Hampshire Fire and Rescue Service