Case Study

Astute Technical


An already-established recruitment company that grew rapidly with global clients, Astute Technical needed to strengthen and mature their brand, delivering new client confidence and attracting more of the very best candidates.


Starting with a consultation meeting with a research-focused approach we broke down Astute’s sector into the simplest form and meaning ‘Technical’. We decided that we would underpin their identity with just that, deconstructing the ‘A’ to become its simplest form, a triangle. We then replicated the triangular angles throughout their identity creating a clear, associative set of components, recognisable instantly by their clients and candidates.

Skill Set

  • Branding
  • Website
  • Office wall graphics
  • Exhibition stands
  • Digital marketing
  • Direct mail marketing
  • Advertising

New look, new direction

We used striking new colours, bold angles and upscaling perception to match the company’s increasing size and position within the technical recruitment sector.

Recruitment focused web application

We designed and delivered a deeply engaging and comprehensive website for optimal user experience. Working alongside specialist recruitment developers, our design and direction was applied to a powerful software platform that delivers integrations with Broadbean and Bullhorn recruitment software, whilst ensuring all user interactions are closely monitored by the detailed analytics suite.

Visit website

Standing out

Every year Astute take part in an industry event called RWM. As part of their new branding we worked with our partners to design and develop a stand solution that is both visually compelling and practical in that it can be resized depending on the space they exhibit in.

Knowledge is power

Astute have a genuine interest in the history of power and an understanding that knowledge forms part of what they do. As part of the interior design project, we researched and designed a museum-style timeline so that those working at Astute can take five minutes out of their day, away from desk, to learn the history of those great minds who were instrumental in harnessing and delivering electrical power and technology.

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What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.

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They Say

  • "We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."

    Darren Simmons

    Executives in Sport Group

  • "The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."

    Adam Glyde


  • "In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."

    Dave Molyneaux

    Hampshire Fire & Isle of Wight Fire & Rescue Service

  • "Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."

    Yasmin Aslam

    Robertson Bell

  • "We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"

    Andrew Maeer


  • "I hired 1721 during 2019 when I was Chief Executive of Dstl, the Science & technology research arm of Ministry of Defence, to modernise our brand in line with delivering against a new strategy and capturing the essence our purpose and values. 1721 were a joy to work with, taking time to understand who we are and what we wanted to transmit through our brand. They developed 3 alternatives and worked with my leadership team to develop and fine tune into the end result, a full brand toolkit which is now fully deployed and evident across all print and social media channels of the organisation. The project was a huge success, helping to attract new talent to a growing organisation and helping to revitalise Dstl’s reputation across MOD, wider Government and beyond. I would recommend 1721 without hesitation. They take time to understand the client, patiently work to develop alternatives and nothing was too much for them as we “tweaked” the concepts multiple times towards the end result. We appreciated their professionalism, expertise, challenge, insights and creativity; clients will enjoy the process of working with and be delighted with the results."

    Gary Aitkenhead

    Former Chief Executive, Dstl

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