Case Study

Carrington West

OBJECTIVES

This well-known national facilities and public sector recruitment agency wanted new, inspiring interior graphics and literature that would engage and motivate their staff.

STRATEGY

In our time spent with Carrington West we concluded that ‘networking’ and ‘infrastructure’ would define their recruitment sector well. We created an interconnected world, a journey through their business, their history, services and the fun they have along the way – the story of Carrington West.

  • Office Wall Graphics
  • Digital Marketing
  • Internal Communication
  • Management of Photoshoot

Lively, fun, Inspiring

‘We are hardworking, but a home from home is important to us, a community of recruiters.’

Building worlds

‘We want immersion, detail, fun and landmarks.’ The closer you look, the more you see, the next time you see it you will see something different.

Expression of industry

As well as having an other worldly feel to the graphics, we also ensured they spoke of the technical, the infrastructure and the company’s people.

Photoshoot

As part of Carrington West’s office refurb we were tasked with facilitating a photoshoot. For this we created a set of office environment shots and portraits that could be used on their website, literature and website. The overall theme was to show team work, friendly engagement and a professional work space.

As the final part of their requirements, we used all of the design assets and new photography to build a new staff handbook for all new starters at Carrington West. It was to be engaging, fun and informative, while reflecting the environment visually.

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What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration,Print & Production, Logistics.

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They Say

  • "We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."

    Darren Simmons

    Executives in Sport Group

  • "The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."

    Adam Glyde

    Twisted

  • "In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."

    Dave Molyneaux

    Hampshire Fire and Rescue Service

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