As one of the worlds leading UK government science and technology development agencies, Dstl a part of the MOD invited 1721 Studio to work with them to develop a refreshed, modernised version of their brand.
Over the many decades of existence Dstl had lost its way with its identity, which had become visually confused and the messaging lost or completely defused. Considering all of these historical factors, we decided to take a tactical, strategic approach to first rationalise the messaging. Once the narrative was clear and defined, we then looked at how we could modernise and develop the identity system.
We decided to build out a distinctive image style for their photographers to follow, develop a new striking colour palette, test and select a work horse typeface suitable for both print and digital use and then furnish the identity with a graphic system that would facilitate their in-house design team a good range of flourishes to enrich the brand.
- Brand Development
- Divisional Branding
- Branded Collateral
- Digital Assets
Brand Identity, Digital, Strategy
Brand Identity, Design Consultancy, Digital, Strategy
The Omerta Group
What We Do
Strategy, Concept, Naming, Copywriting.
Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.
Photography, Film production, Executive production.
Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.
"We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."
Executives in Sport Group
"The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."
"In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."
Hampshire Fire & Isle of Wight Fire & Rescue Service
"Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."
"We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"