Case Study

Executives in Sport Group

Objectives

This sports recruitment agency operates in a market where brands think big and need the best talent globally. EISG needed a standout agency to deliver an executive-level brand for premier-level thinking.

Strategy

Working closely with client and with our copywriters visionary brand statements, we established a strong colour set, image art direction and iconic logotype. EISG have now become an instantly recognisable brand within the sports recruitment sector.

Skill Set

  • Branding
  • Website
  • Digital marketing
  • Social media advertising
  • Targeted mailing campaigns
  • Specialist brand books
  • Stationary
  • Cover sheets
  • Pitch documents

Simple, clean and with agency look

With an evenly proportioned logo with lines that recall pitch markings intersecting the type component we created a fitting sports agency logo supported by a classic colour palette.

So as not to be too static we introduced a confident, bold and punchy typeface that would be able to make the motivational statements a sports agency would need.

As part of the new visual identity, we were tasked with creating an engaging presentation with something memorable that potential new clients and sponsors (some of the largest brands in the world) could take away. In response, we came up with the ‘Brand Book’ – a customised, high-end, hardback book that would be presented at the end of the meeting. These books have to be designed and printed at short notice and often in low volumes.

As a Sports Recruitment Agency, EISG wanted their online experience to be as simple and high-end as the offline. We designed a bold and image lead website, that would be scaled back on text content and focus on a simple user journey.

Services subranding

With the general recruitment sector moving more towards packaging or ‘productising’ their services, EISG wanted to move in this direction too.

A digital experience

As a company that constantly wishes to reinvent themselves, we continue to work with them to update their website and printed literature.

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What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.

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They Say

  • "We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."

    Darren Simmons

    Executives in Sport Group

  • "The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."

    Adam Glyde

    Twisted

  • "In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."

    Dave Molyneaux

    Hampshire Fire & Isle of Wight Fire & Rescue Service

  • "Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."

    Yasmin Aslam

    Robertson Bell

  • "We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"

    Andrew Maeer

    Amsource

  • "I hired 1721 during 2019 when I was Chief Executive of Dstl, the Science & technology research arm of Ministry of Defence, to modernise our brand in line with delivering against a new strategy and capturing the essence our purpose and values. 1721 were a joy to work with, taking time to understand who we are and what we wanted to transmit through our brand. They developed 3 alternatives and worked with my leadership team to develop and fine tune into the end result, a full brand toolkit which is now fully deployed and evident across all print and social media channels of the organisation. The project was a huge success, helping to attract new talent to a growing organisation and helping to revitalise Dstl’s reputation across MOD, wider Government and beyond. I would recommend 1721 without hesitation. They take time to understand the client, patiently work to develop alternatives and nothing was too much for them as we “tweaked” the concepts multiple times towards the end result. We appreciated their professionalism, expertise, challenge, insights and creativity; clients will enjoy the process of working with and be delighted with the results."

    Gary Aitkenhead

    Former Chief Executive, Dstl

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