A well known, Leeds based IT and tech recruiter was in need of a redesign of their website. They approached 1721 Studio after seeing our work with the Executives in Sport Group.
After a discovery session that identified their core needs, it was agreed that as well as a website redesign, Fruition IT and its business objectives demanded complete Brand Identity refresh.
- Website design
- Brand Implementation
- Design for Print
Bold colours, more joy
During our research and consultation with Fruition, we agreed a new direction for the brand. From our discover sessions key words such as Approachable, Experts and Sociable were identified.
A bolder typeface where they can make strong statements, supported by sharp, professional and industry expressive imagery.
What We Do
Strategy, Concept, Naming, Copywriting.
Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.
Photography, Film production, Executive production.
Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.
"We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."
Executives in Sport Group
"The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."
"In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."
Hampshire Fire and Rescue Service
"Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."
"We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"