Case Study

Fruition IT

Objectives

A well known, Leeds based IT and tech recruiter was in need of a redesign of their website. They approached 1721 Studio after seeing our work with the Executives in Sport Group.

Strategy

After a discovery session that identified their core needs, it was agreed that as well as a website redesign, Fruition IT and its business objectives demanded complete Brand Identity refresh.

Strategy

  • Branding
  • Website design
  • Brand Implementation
  • Consultation
  • Strategy
  • Design for Print
  • Artwork

Bold colours, more joy

During our research and consultation with Fruition, we agreed a new direction for the brand. From our discover sessions key words such as Approachable, Experts and Sociable were identified.

A bolder typeface where they can make strong statements, supported by sharp, professional and industry expressive imagery.

Website design

As part of this recruitment companies new brand identity, we worked with them to plan, design and project manage their website. Following the design stage we then collaborated with a recruitment SAS provider, to ensure the build reflected our vision, stayed on brand and also met the client needs.

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Other work

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What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.

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They Say

  • "We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."

    Darren Simmons

    Executives in Sport Group

  • "The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."

    Adam Glyde

    Twisted

  • "In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."

    Dave Molyneaux

    Hampshire Fire and Rescue Service

  • "Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."

    Yasmin Aslam

    Robertson Bell

  • "We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"

    Andrew Maeer

    Amsource

  • The Omerta Group
  • Winchester Royal Winchester
  • Satori Talent
  • Market Talent
  • Marcus Webb Associates
  • Police & Crime Commissioner
  • Fruition
  • Executives in Sport Group
  • Hampshire Fire and Rescue
  • Omerta-IT
  • Colossal Sports Management
  • Astute