Case Study



Longtime client, Hampshire Fire and Rescue Service was approaching a merger with the Isle of Wight Fire. Opening a consultation with 1721 Studio around the brand identity, the original challenge was to make 2 badges work alongside each other. We persuaded both fire authorities that to make this work and to bring on board all their stakeholders, a new, unified badge was the way forward.


Researching the heritage of both authorities we built a new unified badge and identity system that contained valid references to both authorities, offering both a diplomatic and aesthetic solution. Once the brand was completed, we moved onto the implementation. A significant part of this was to develop a new digital strategy at the core of which a new, versatile, information first website.

Skill Set

  • Branding
  • Website design
  • Brand implementation
  • Estates branding and signage
  • Strategy
  • Social media assets and strategy

Social Strategy

It is important for Hampshire and Isle of Wight Fire Service to stay in touch with the public. One of the ways they do this is with an active, versatile and strong social media presence. During the implementation of their new identity system, we built their internal comms team a new social media pack and provided guidance on what sort of templates they should use and in what instances.

Digital Strategy

As part of the brand development, we worked with Hampshire and Isle of Wight Fire Service to build a new website.

Primarily the website is used as a public facing forum of information. Content planning came first, with detailed discussions around content management requirements. They need the CMS to be easy to use, offer a very simple interface for the varied skill levels of users within the organisation, whilst providing versatile layout options for building their content.

Visit website

Exterior Vision

Working with the Estates team, we built a new signage and exterior graphics solution for all of the Fire Authority buildings. We created a rules based system of way finding built from the new identity system. The result is an effective, professional presence that is easy to navigate and maintains a strong consistency, instantly recognisable.

Other work

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What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.

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They Say

  • "We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."

    Darren Simmons

    Executives in Sport Group

  • "The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."

    Adam Glyde


  • "In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."

    Dave Molyneaux

    Hampshire Fire & Isle of Wight Fire & Rescue Service

  • "Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."

    Yasmin Aslam

    Robertson Bell

  • "We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"

    Andrew Maeer


  • "I hired 1721 during 2019 when I was Chief Executive of Dstl, the Science & technology research arm of Ministry of Defence, to modernise our brand in line with delivering against a new strategy and capturing the essence our purpose and values. 1721 were a joy to work with, taking time to understand who we are and what we wanted to transmit through our brand. They developed 3 alternatives and worked with my leadership team to develop and fine tune into the end result, a full brand toolkit which is now fully deployed and evident across all print and social media channels of the organisation. The project was a huge success, helping to attract new talent to a growing organisation and helping to revitalise Dstl’s reputation across MOD, wider Government and beyond. I would recommend 1721 without hesitation. They take time to understand the client, patiently work to develop alternatives and nothing was too much for them as we “tweaked” the concepts multiple times towards the end result. We appreciated their professionalism, expertise, challenge, insights and creativity; clients will enjoy the process of working with and be delighted with the results."

    Gary Aitkenhead

    Former Chief Executive, Dstl

  • Hampshire Fire and Rescue
  • The Omerta Group
  • Winchester Royal Winchester
  • Fruition
  • EBC
  • Police & Crime Commissioner
  • Fruition
  • Robertson Bell
  • Satori Talent
  • ddroid
  • Executives in Sport Group
  • Amsource