Case Study

Theatre Royal Winchester


After a full commercial consultation and brand identity development meeting with ad agency Thursday, Theatre Royal Winchester now needed a smaller agency to implement their new branding. This would be rolled out over a 4 month period across a variety of key items.


Working closely with Thursday and Theatre Royal Winchester we developed a deep understanding of the new visual identities associated with the theatre. We then mapped out a schedule of delivery for all associated literature based on priority. As part of this task we would expand on the brand interpretation as the challenges of application presented themselves.

Skill Set

  • Brand Implementation
  • Consultation
  • Strategy
  • Design for Print
  • Artwork
  • Exhibition Design

First things first

One of the first items on our list was the new design layout for the Theatre Royal Winchester’s seasonal program of events. Already on a tight deadline, we worked effectively and efficiently to develop a new grid system that was dynamic and allowed for the variety of wildcard items that an event might need within a program.

We simplified the layout as much as possible and used typography to level out the information in a clear and concise way, focusing on user journey and experience.

The new layout was designed to easily adapt to the new content as each season passes with a flexible column grid that could switch easily depending on the importance of the shows that are featured.

The new identity developed by Thursday was intended to be artistic, dynamic and show motion. As well as the program of events, we created large format graphics, interior graphics and signage, office suite templates and general stationery.


With Christmas around the corner, we were also tasked with the creation of the new pantomime title treatment and theme graphics.

The Bindle

Since this year’s Panto was to be Dick Whittington we decided to focus on iconic imagery from the story, which included the bindle and the cat.


We wanted this to feel both magical and slightly menacing, using the key iconic imagery to catch the eye, whilst locking it down with a style that was instantly recognisable.

Again we worked to meet tight deadlines and to provide Winchester Royal all of the literature they needed for their December pantomime.

other work

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What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.

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  • "We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."

    Darren Simmons

    Executives in Sport Group

  • "The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."

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    Hampshire Fire & Isle of Wight Fire & Rescue Service

  • "Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."

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    Robertson Bell

  • "We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"

    Andrew Maeer


  • "I hired 1721 during 2019 when I was Chief Executive of Dstl, the Science & technology research arm of Ministry of Defence, to modernise our brand in line with delivering against a new strategy and capturing the essence our purpose and values. 1721 were a joy to work with, taking time to understand who we are and what we wanted to transmit through our brand. They developed 3 alternatives and worked with my leadership team to develop and fine tune into the end result, a full brand toolkit which is now fully deployed and evident across all print and social media channels of the organisation. The project was a huge success, helping to attract new talent to a growing organisation and helping to revitalise Dstl’s reputation across MOD, wider Government and beyond. I would recommend 1721 without hesitation. They take time to understand the client, patiently work to develop alternatives and nothing was too much for them as we “tweaked” the concepts multiple times towards the end result. We appreciated their professionalism, expertise, challenge, insights and creativity; clients will enjoy the process of working with and be delighted with the results."

    Gary Aitkenhead

    Former Chief Executive, Dstl

  • Hampshire Fire and Rescue
  • The Omerta Group
  • Winchester Royal Winchester
  • Fruition
  • EBC
  • Police & Crime Commissioner
  • Fruition
  • Robertson Bell
  • Satori Talent
  • ddroid
  • Executives in Sport Group
  • Amsource