Case Study

Theatre Royal Winchester

Objectives

After a full commercial consultation and brand identity development meeting with ad agency Thursday, Theatre Royal Winchester now needed a smaller agency to implement their new branding. This would be rolled out over a 4 month period across a variety of key items.

Strategy

Working closely with Thursday and Theatre Royal Winchester we developed a deep understanding of the new visual identities associated with the theatre. We then mapped out a schedule of delivery for all associated literature based on priority. As part of this task we would expand on the brand interpretation as the challenges of application presented themselves.

Skill Set

  • Brand Implementation
  • Consultation
  • Strategy
  • Design for Print
  • Artwork
  • Exhibition Design

First things first

One of the first items on our list was the new design layout for the Theatre Royal Winchester’s seasonal program of events. Already on a tight deadline, we worked effectively and efficiently to develop a new grid system that was dynamic and allowed for the variety of wildcard items that an event might need within a program.

We simplified the layout as much as possible and used typography to level out the information in a clear and concise way, focusing on user journey and experience.

The new layout was designed to easily adapt to the new content as each season passes with a flexible column grid that could switch easily depending on the importance of the shows that are featured.

The new identity developed by Thursday was intended to be artistic, dynamic and show motion. As well as the program of events, we created large format graphics, interior graphics and signage, office suite templates and general stationery.

Pantomime

With Christmas around the corner, we were also tasked with the creation of the new pantomime title treatment and theme graphics.

The Bindle

Since this year’s Panto was to be Dick Whittington we decided to focus on iconic imagery from the story, which included the bindle and the cat.

Magical

We wanted this to feel both magical and slightly menacing, using the key iconic imagery to catch the eye, whilst locking it down with a style that was instantly recognisable.

Again we worked to meet tight deadlines and to provide Winchester Royal all of the literature they needed for their December pantomime.

other work

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What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.

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    Gary Aitkenhead

    Former Chief Executive, Dstl

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  • ddroid
  • Executives in Sport Group
  • Amsource