Terms of Business

General working terms


We are going to create the look and feel based on the brief we have taken within the time line agreed using our techniques and knowledge. The final deliverable will have been agreed in the original brief and any changes to what is required will involve a new brief and agreed cost.

Text content

We are not responsible for writing any text copy unless agreed otherwise. If you would like us to write new content, we can provide a separate estimate for that.

All copy should be provided in it’s final form, rewrites or redrafts of copy submitted during or at the end of this project will be considered additional work and may incur a cost based on our hourly rate of £85.00 +VAT per hour.


You should supply graphic files in an edit able, vector digital format where possible. You should supply photographs in a high resolution digital format.

We will use various Royalty Free sources for images and graphics for this project if needed. This is used under a ‘fair use’ policy and any downloads not required for the development of the site will be agreed upon and a fee set.

Brand guidelines

If your company has any pre-existing brand assets and guidelines these should be provided before the project starts so that we can work as accurately as possible. Changes occurring because of late or retrospective submission of brand guidelines will be considered additional work and may incur a cost based on our hourly rate of £85 +VAT per hour.

Changes and revisions

We know from experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your earliest ideas. We don’t want to limit your ability to change your mind. The price at the beginning of this contract is based on the length of time we estimate we’ll need to accomplish everything you’ve told us you want to achieve, but we’re happy to be flexible. If you want to change your mind or add anything new, that won’t be a problem as we’ll provide a separate estimate for that if needed.

Revisions and amends are specifically covered under a separate policy that you will have received. However you can read more here. All of our projects come with 3 rounds of amends which give you a chance to change individual texts or swap an image during the course of a project.

Proof checking

Whilst we work hard to check all our work is technically correct, text that you provide will be spell checked and read as a courtesy, we will notify you of anything we see that we believe to erroneous. We will also check to ensure that the coding is good, branding is correctly used and your content applied to the allocated places, but grammar and factual information is not our responsibility.

You the client must check your proofs and text content that you have supplied.

We can provide proof reading or copy writing as a service, but this will be separately quoted for.

Legal stuff

We can’t guarantee that our work will be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages, even if you’ve advised us of them. Finally, if any provision of this contract shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this contract and shall not affect the validity and enforceability of any remaining provisions.


Supplied project assets

First, you guarantee that all elements of text, images or other artwork you provide are either owned by you or your business, or that you’ve permission to use them. We use any imagery, logos, text and information in good faith and will not be legally accountable if any copyright laws have been breached. We may also check and validate anything you supply us to ensure our indemnity is protected and may on occasion reject the use of the supplied assets.


As a creative design studio, during the course of a project there will be research and development which will often lead to unused ideas, sketches and notes. These are the property of 1721 Studio Limited and not the property of the client unless already agreed as part of the commissioned works and costs.

Artwork and source files

You the client have hired 1721 Studio Limited to produce you a final product, whether that is a brand, printing or digital product such as website. The digital artwork (the working/source files) belongs to 1721 Studio Limited. The working/source files contain expertise and the ‘know how’ of putting together all the pieces that make up a design. The is the Intellectual Property of 1721 Studio Limited and is covered under UK law.

You the client has the right to use the final product, for example a Portable Document Format (PDF), which is a digital file. But it’s important to understand that PDFs are not working files.

Our project Response to Brief which you will have received before this contract will clearly outline what has been agreed as the final product that is delivered for the agreed fee. Exceptions can be agreed for an additional fee but the commission to produce the final product does not entitle the client to working/source files.


We love to show off our work and share what we’ve learned with other people, so we reserve the right to display and link to your project as part of our portfolio and to write about it on websites, in magazine articles and in books.


We’re sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the fee schedule outlined in this contract.

Late payments may affect any continuing services you have with 1721 Studio Limited such as hosting and we reserve the right to withhold those services until payment has been received.

Right to cancel

By taking on this project we are reserving time and resources to complete it professionally and in a timely fashion. For this reason the initial 50% payment is not refundable.

If, at any stage, you’re not happy with the direction our work is taking, you’ll pay us in full for everything we’ve produced until that point above the initial payment and cancel this contract.

We have the same rights to cancel and will reimburse or charge accordingly.

The small print

You can’t transfer this contract to anyone else without our permission.

This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.

Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of English courts.


What We Do

  • Consultancy

    Strategy, Concept, Naming, Copywriting.

  • Brand Identity

    Logo, Identity, Editorial, Signage, Web design, Interactive Presentation Design, Support Documentation, Exhibition & Event Design.

  • Media

    Photography, Film production, Executive production.

  • Development

    Web frontend & backend, Jobs Boards, CRM integration, Print & Production, Logistics.

Find Out More

They Say

  • "We have worked with 1721 Studio for over four years now and in that time they have helped us to build a new brand, rebrand, build another brand, design a website, design another website, the list goes on! We're a recruitment agency and it's clear that 1721 really understand what we need in the "Recruiter's Toolkit."

    Darren Simmons

    Executives in Sport Group

  • "The 1721 team have worked with me on a number of brands and websites over the years. They are an excellent group of talented individuals. I gladly recommend them to any business looking for someone they can trust to deliver great creative services."

    Adam Glyde


  • "In the public sector, time and budget are always a challenge. We know we can always rely on 1721 Studio to produce the best quality work and pull out all the stops to meet our deadlines. They're creatives you can trust who instinctively understand your audience and goals."

    Dave Molyneaux

    Hampshire Fire & Isle of Wight Fire & Rescue Service

  • "Neil and Ken worked with me on both our Re-brand and designing our new website. From start to finish I found the service from 1721 to be second to none. Both Neil and Ken were exceptionally helpful, communicated effectively and worked to our tight deadlines. Their concepts and designs were more than we had hoped for and I wouldn't hesitate to recommend them. If you are looking for some talented creative minds and all round nice chaps to work with 1721 should be top of your list."

    Yasmin Aslam

    Robertson Bell

  • "We were recommended Neil as we looked to undertake a complete brand and website redesign. We couldn't be happier with the results and the process. Neil and his team understood the brief clearly and their approach was open and flexible. As with any project of this nature there were bumps along the way, and Neil couldn't have been more accommodating to assist and make changes. Thanks Neil!"

    Andrew Maeer


  • "I hired 1721 during 2019 when I was Chief Executive of Dstl, the Science & technology research arm of Ministry of Defence, to modernise our brand in line with delivering against a new strategy and capturing the essence our purpose and values. 1721 were a joy to work with, taking time to understand who we are and what we wanted to transmit through our brand. They developed 3 alternatives and worked with my leadership team to develop and fine tune into the end result, a full brand toolkit which is now fully deployed and evident across all print and social media channels of the organisation. The project was a huge success, helping to attract new talent to a growing organisation and helping to revitalise Dstl’s reputation across MOD, wider Government and beyond. I would recommend 1721 without hesitation. They take time to understand the client, patiently work to develop alternatives and nothing was too much for them as we “tweaked” the concepts multiple times towards the end result. We appreciated their professionalism, expertise, challenge, insights and creativity; clients will enjoy the process of working with and be delighted with the results."

    Gary Aitkenhead

    Former Chief Executive, Dstl

  • Hampshire Fire and Rescue
  • The Omerta Group
  • Winchester Royal Winchester
  • Fruition
  • EBC
  • Police & Crime Commissioner
  • Fruition
  • Robertson Bell
  • Satori Talent
  • ddroid
  • Executives in Sport Group
  • Amsource